JOOLA INTRODUCES POWER FX: BUILT TO PROVIDE EFFORTLESS POWER FOR EVERY PLAYER

PR Newswire

NORTH BETHESDA, Md., Sept. 21, 2026

New foam paddle built on JOOLA’s Propulsion Core technology

Key Highlights:

POWER FX is JOOLA’s first paddle built with foam construction, powered by its patented Propulsion Core technology
Paddle measures 16mm, engineered to deliver effortless power on every shot
Launching in the colorway of Daydream (green/teal)
Retailing at $179.95, POWER FX will be available starting September 30 at retailers nationwide

NORTH BETHESDA, Md., Sept. 21, 2026 /PRNewswire/ — JOOLA, a globally recognized leader in racquet sports equipment, today announced the launch of POWER FX, a new addition to its paddle lineup built with foam material in JOOLA’s patented Propulsion Core construction. POWER FX is designed to give pickleball players of every level effortless power — more freedom to play their game, room to do more with every shot, more confidence knowing there is power already on your side.

JOOLA's POWER FX paddle, shown in the Daydream (green/teal) colorway. POWER FX measures 16mm and retails for $179.95, available starting September 30 at retailers nationwide and on JOOLA.com. (PRNewsfoto/JOOLA)

At 16mm, POWER FX carries forward the performance engineering behind JOOLA’s existing paddle lines, rebuilt on the foam material direction pickleball players have increasingly been asking for. The result is a paddle that makes power feel effortless.

“With POWER FX we are bringing JOOLA’s advanced engineering, applied to the material many players have been asking for because we believe everyone deserves power,” said Gordon Kaye, Chief Experience Officer of JOOLA. “This doesn’t change our commitment to pushing pro-level performance forward — it’s about making sure that same standard reaches every player, not just professionals on tour.”

Built because players asked for it:
Foam construction is the material direction our community has increasingly been seeking, and POWER FX is JOOLA’s answer — effortless power, delivered in the format players want.

“We’ve been building with foam for years, through multiple generations of paddle construction, so this wasn’t us trying something new,” said Austin Kim, Director of Product at JOOLA. “Each iteration taught us something about the positive performance characteristics and potential drawbacks of foam. POWER FX is the first one where both power and the feel showed up in the same paddle.”

POWER FX will be available in Daydream (green/teal), retailing at $179.95. For more information visit https://joola.com/pages/powerfx

About JOOLA
Founded in 1952, JOOLA is a globally recognized brand specializing in table tennis and pickleball equipment. With a commitment to innovation and quality, JOOLA continues to lead the way in racquet sports, providing athletes and enthusiasts with the tools they need to excel at every level. JOOLA’s roster of world-class athletes includes Ben Johns, the world’s No. 1 ranked men’s pickleball player, along with Anna Bright, Federico Staksrud, Tyson McGuffin, Hugo Calderano and other top professionals. For more information, visit www.joola.com.

MEDIA CONTACT
Name: Lindsey Hartman
Email: Lhartman@joola.com
Phone: 312-213-0300

JOOLA's POWER FX paddle in the Daydream colorway, available September 30th for $179.95 at retailers nationwide and JOOLA.com. (PRNewsfoto/JOOLA)